As a software development company, we at zoondia understand that the website is the go-to resource for any business or an individual who seeks information and it is a proven platform for engagement between the seller and the visitor. And to keep the visitor engaged, web content or design is not adequate.
And there comes explainer video.
In this deep dive, let’s look at what is it, How does it work and why it is important for your business.
Explainer videos and its benefits
As long as the video explains the company, a product or service, then it is an explainer video.
It is no secret that video marketing is a major trend. Do you know that a human brain processes video 60,000 times faster than text? That is because we are lazy enough to avoid tasks that are too demanding in a cognitive way. In short, put a video in front of us, we will click.
Let’s now go on to list the benefits.
Videos are concise: A high-quality video is a great tool to tackle the difficult task of delivering important information in a very little time enough to hit home of your audience.
Grab audience attention: Next to a human, videos are the only thing that explains a complex idea better. It grabs the attention, keeps the visitor engaged more successfully than a written text.
Explainer video and emotion: Would you rather sit through a 2-minute video or a 20-minute presentation? The answer is obvious. Videos create a strong emotional aspect when the elements influence the viewer’s experience.
Delivering a piece of information in this format has an added benefit; it allows the viewer to walk away with a better idea of the company or the service.
Videos boost the SEO and increase conversion rate: Its time to face the fact that, A paper is boring. When it is put in front of the viewer in a colorful and engaging manner, it transforms strangers into prospective customers, thereby increasing conversion.
You tube is the second most used search engine, which proves the value of videos over text. A video has a higher click-through-rate of 96% and a well-targeted & structured video can help you rank higher in search engine ranking. This can help make your brand more memorable.
Increased reach and visibility: Explainer videos are not just for educating or enlightening purposes. It can be a tool for brand marketing too. An explainer video can go a long way than text. The social media mania of the millennial age has proved it. Videos increase the visibility and shareability of your brand.
For final words, it is estimated that more than 1 billion unique users visit you-tube every month, which roughly translates into 6 billion hours spent on videos. Your website can tap into this ever-growing pool of audiences with an effective explainer video.
But an important point to remember, although a DIY video can help you in video marketing, a high quality video will serve the purpose effectively.
At Zoondia, we believe that when a picture speaks a thousand words, a video can speak millions or probably billions.
Have more questions about explainer videos, we are happy to chat! Contact us to learn how we can help your business.